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How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
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How to pitch a business idea ?

 Only Buziness

 How to pitch a business idea ? 




basics of the pitch

1. Start with a hook :- 

 When  you are about to start make sure you have to start with a question or a fact to grab the attention of the investor . This is exactly how we grab the attention of the customer using the aiba model in marketing 
here we can't grab attention through the emotion, it need to  be the facts around the business 

2. clarity about the problem :- 

In this stage you need to have a clear picture of the problem you are solving , And it is now you how are you going to present about problem and giving a clear picture about the problem , to make it clear  show the statis and research on it . 

3. Problem solving :- 

Now highlight your business idea which is solving the problem , By  telling about you USP it may be anything like affordable , AI solving, which has to differentiate you from the rest of crowd . Now here some founders may tell their is no competition in market if their is no then don't mention it because on an interview the ceo of netflix himself said that sleep is their competition

4. Explain the Market Opportunity:-

 Now tell about the market opportunity and how can you be successful in this industry , give as many as reasons you be successful to the investor . Now one thing you should not do is salesy , which is simple tell to your investor that this deal is going be done soon , make the decision fast, at any condition you should not put the investor in a pressure of making the decision fast . Because it creates a little bit of suspicious  on you which eventually leads to investor  to move out of  the room 

5. pitch a deal , not a business 

It's not like a customer who gone stay for a time period and go away , if you are  imagining a investor as customer but with shares this gone a red signal to the investor because it makes them uncomfortable to discuss about something . And one more thing that most of the founder to do, before rising the fund .
First imagine yourself as a investor and see the pitch and the business model , now are you going to invest it or not,  it  depends up on your business model 
                                                                                         

                                                                                     Thank you

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