The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying Estimated Read Time :- 7- 8 Minutes Word Count :- 1,510 Words Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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How to pitch a business idea ?
basics of the pitch
1. Start with a hook :-
When you are about to start make sure you have to start with a question or a fact to grab the attention of the investor . This is exactly how we grab the attention of the customer using the aiba model in marketing
here we can't grab attention through the emotion, it need to be the facts around the business
2. clarity about the problem :-
In this stage you need to have a clear picture of the problem you are solving , And it is now you how are you going to present about problem and giving a clear picture about the problem , to make it clear show the statis and research on it .
3. Problem solving :-
Now highlight your business idea which is solving the problem , By telling about you USP it may be anything like affordable , AI solving, which has to differentiate you from the rest of crowd . Now here some founders may tell their is no competition in market if their is no then don't mention it because on an interview the ceo of netflix himself said that sleep is their competition
4. Explain the Market Opportunity:-
Now tell about the market opportunity and how can you be successful in this industry , give as many as reasons you be successful to the investor . Now one thing you should not do is salesy , which is simple tell to your investor that this deal is going be done soon , make the decision fast, at any condition you should not put the investor in a pressure of making the decision fast . Because it creates a little bit of suspicious on you which eventually leads to investor to move out of the room
5. pitch a deal , not a business
It's not like a customer who gone stay for a time period and go away , if you are imagining a investor as customer but with shares this gone a red signal to the investor because it makes them uncomfortable to discuss about something . And one more thing that most of the founder to do, before rising the fund .
First imagine yourself as a investor and see the pitch and the business model , now are you going to invest it or not, it depends up on your business model
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