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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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How to pitch a business idea ?

 Only Buziness

 How to pitch a business idea ? 




basics of the pitch

1. Start with a hook :- 

 When  you are about to start make sure you have to start with a question or a fact to grab the attention of the investor . This is exactly how we grab the attention of the customer using the aiba model in marketing 
here we can't grab attention through the emotion, it need to  be the facts around the business 

2. clarity about the problem :- 

In this stage you need to have a clear picture of the problem you are solving , And it is now you how are you going to present about problem and giving a clear picture about the problem , to make it clear  show the statis and research on it . 

3. Problem solving :- 

Now highlight your business idea which is solving the problem , By  telling about you USP it may be anything like affordable , AI solving, which has to differentiate you from the rest of crowd . Now here some founders may tell their is no competition in market if their is no then don't mention it because on an interview the ceo of netflix himself said that sleep is their competition

4. Explain the Market Opportunity:-

 Now tell about the market opportunity and how can you be successful in this industry , give as many as reasons you be successful to the investor . Now one thing you should not do is salesy , which is simple tell to your investor that this deal is going be done soon , make the decision fast, at any condition you should not put the investor in a pressure of making the decision fast . Because it creates a little bit of suspicious  on you which eventually leads to investor  to move out of  the room 

5. pitch a deal , not a business 

It's not like a customer who gone stay for a time period and go away , if you are  imagining a investor as customer but with shares this gone a red signal to the investor because it makes them uncomfortable to discuss about something . And one more thing that most of the founder to do, before rising the fund .
First imagine yourself as a investor and see the pitch and the business model , now are you going to invest it or not,  it  depends up on your business model 
                                                                                         

                                                                                     Thank you

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