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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Why digital marketing is so important ?

Only Buziness

Why digital marketing is so important ? 

Digital marketing is very crucial in today's world, where every one are into in  it from early in the morning to mid night, in the digital world , which is a gold mine to the marketers , so how  can I say it is a gold mine to the marketers to known it, let's dive into the topic 


 1. Wider reach and global audience 

Where millions and billions of people using the internet daily, which allows the business owners and marketers to reach a wide range of people from different places and time zones rather  than focusing on single location using traditional ways 

2. Cost-cutting 

For a traditional marketing where we don't how does it reach to the customers, does it even reach the target customers. There is a saying regarding the traditional marketing "spray and pray" . Coming to the digital marketing you can track the reach of the advertisement, cost cutting done through PPC called 
pay per click which significantly reduces your loss in the marketing .

3.Targeted customers 

One of the  main reason digital marketing is so important because it allows you to interact with the target customers and allows you to reach them , which is very crucial to build a brand, to scale your company and to build a new product . 

4. Personalization 

 Digital marketing allows for a personalized customer experience. With tools like customer segmentation and automation, businesses can send tailored messages to specific audiences based on their preferences, behaviors, and past interactions. This level of personalization increases customer satisfaction and loyalty.

5. Measurable results 

One of the key benefits of digital marketing is the ability to measure performance. Tools like Google Analytics, social media insights, and email tracking provide businesses with real-time data on campaign effectiveness. This allows for better decision-making and the ability to adjust strategies quickly to improve results.

                                                                                          Thank you 

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