Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
Only Buziness Case Study of Jockey Introduction Jockey, a globally recognized innerwear brand, has become synonymous with quality, comfort, and style. What started as a small hosiery business in 1876 in the United States has now grown into a market leader in the underwear and loungewear segment. But what makes Jockey a dominant player in such a competitive industry? This case study breaks down Jockey’s journey step by step, analyzing its branding strategies, market expansion, and key business decisions that have shaped its success. 1. The Origin Jockey was founded in 1876 by Samuel T. Cooper in St. Joseph, Michigan, as the S.T. Cooper & Sons company. Initially, it focused on manufacturing socks for lumberjacks, but the brand later pivoted towards innerwear, recognizing a larger market opportunity. Key Takeaways from the Early Days: -Started as a niche brand catering to a specific workforce. -Shifted focus to undergarments after identifying a growing demand. -Early succes...