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How Brands Secretly Control Your Choices : The Power of Priming in Marketing

  How Brands Secretly Control Your Choice : The Power of  Priming in Marketing  Estimated Time to Read :- 5 Minutes  Word Count :- 1,165 words  Ever walked into a bakery and suddenly craved coffee - even though you weren't planning to buy one ? That's priming at work - a silent psychology nudge that influence your decisions before you even realize it . In marketing , priming is the invisible whisper that shapes perception , mood and ultimately - your wallet's behavior . What is Priming in Marketing ? Priming happens when exposure to one stimulus subconsciously affects your response to another . In simple terms , it's like planting a seed in your brain that subtly guides your next action . Example :- Seeing "freshly baked ' on a billboard primed your senses to carve food - making you more likely to stop at a nearby cafe . The Science Behind the Trick  Our brains are associative machines - they constantly connect ideas, feelings, and visuals . When a mark...
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Case Study of Rare Rabbit

Only Buziness

Case Study of Rare Rabbit 



Introduction

Rare Rabbit, launched in 2015 under The House of Rare, has become a $300 million menswear brand by filling a gap in India’s premium fashion market. Unlike mass-market or luxury brands, Rare Rabbit offers European-inspired designs with Indian fits, high-quality fabrics, and an exclusive shopping experience.

How Rare Rabbit Developed Its Identity

1. Unique Design & Quality Focus :-

Inspired by Italian & Scandinavian fashion with clean silhouettes & rich fabrics.

Uses premium materials sourced globally (Turkey, Portugal, India).

Attention to detail , subtle prints, high-quality buttons, and unique textures.

2. Full Control Over the Supply Chain :-

Owns design, manufacturing, and retail, ensuring high quality & cost efficiency.

Unlike brands that rely on third-party suppliers, Rare Rabbit maintains exclusivity & quick production cycles.

3. Smart Retail & Digital Growth:-

Started with exclusive brand outlets to create a premium in-store experience.

Expanded to Myntra, AJIO, Flipkart, and its own website for wider accessibility.

Uses influencer marketing & limited edition drops to maintain exclusivity.

Why Rare Rabbit is Still Successful ?

Balanced Exclusivity & Accessibility 

                                             Offers high-end quality at competitive prices.
Premium Branding 

                                    Creates a luxury feel with aesthetic stores & refined packaging.
Multi-Category Expansion 

                            Grew beyond menswear to footwear, accessories, and women’s fashion (Rareism).

Challenges & The Road Ahead

Competing with global giants like Zara & H&M.
Scaling while maintaining premium positioning.
Adapting to eco-friendly and tech-driven retail trends.

Conclusion

Rare Rabbit’s niche positioning, quality control, and strong brand identity make it a standout in India’s fashion industry. As it expands, its challenge will be to scale without losing exclusivity ,a formula that has fueled its impressive growth so far.

Thank you

Would you choose Rare Rabbit over Zara or H&M? comment me below 

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