Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect Estimated Read Time :- 7 minutes Word Count :- 1, 520 words Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
Only buziness The Electric 4-Wheeler Industry in India: An In-Depth Analysis What is the Market Value of the Industry? The electric 4-wheeler industry in India has seen substantial growth over recent years. As of 2023, the market value of the electric vehicle (EV) sector in India is estimated to be around USD 2.1 billion, with projections suggesting it could reach USD 7.09 billion by 2027. This growth is driven by increasing consumer demand, government incentives, and advancements in EV technology. Who are the Majority Market Holding Companies and Their Revenue? Several key players dominate the electric 4-wheeler market in India. Here are five notable companies and their estimated revenues: 1. Tata Motors : Tata Motors has been a significant player with its electric model, Tata Nexon EV, leading the market. The company's revenue from EVs is estimated to be around USD 500 million. 2. Mahindra Electric : Mahindra has been proactive in the EV space with model...