The Bandwagon Effect in Marketing : Why People Buy What Others Are Buying Estimated Read Time :- 7- 8 Minutes Word Count :- 1,510 Words Ever wondered why certain products suddenly become “must-haves”? Why people line up for sneakers, gadgets, or even coffee cups? That’s the Bandwagon Effect — a powerful psychological phenomenon where people adopt beliefs, behaviors, or purchases simply because others are doing it. In marketing, this is gold. Once your product starts trending, the human instinct to belong amplifies sales exponentially. The logic? “If everyone’s buying it, it must be good.” What Is the Bandwagon Effect? The Bandwagon Effect is a social psychology concept where individuals conform to majority behavior to feel included or validated. It’s not just peer pressure — it’s wired into our survival instincts. In the modern marketplace, this translates into viral trends , sold-out products, and cult-like brand followings. From iPhone launches to ...
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About medial :-
Medial is a professional social media platform
Where everyone discuss about their ideas and
Their experience in cooperative world .
It creates a startup environment where everyone can learn something about business
It was founded by Niket raj Dwivedi,Aishwarya
Raj pandey , Prateek kaien, harsh Dwivedi, there is something interesting with this guys
Their will interact with you, even if you say anything as suggestion, they will take it in a positive way,it is the very good quality of a founder should have in there starting days
The service they provide :-
Day-to-Day news about startups
And fund raised by the startup and etc
They even conduct the programmer for better interaction
Recently they did a collaboration with the Vc funding company and medial is their official platform this platform helped a lot of entrepreneurs to known about it
What I observed on this platform:-
It gives a lot of knowledge to the aspiring business students and guidence to them in every way and for professionals it gives access to reach their subordinates
As I observed it is bit different from linkedin and other professional platform
As for now it is the best app for aspiring entrepreneurs
But one thing to note is that they didn't started to earn their revenue if they start their revenue from ads or etc Source through app
Without effecting core business which is to provide platform for aspiring entrepreneurs and professional then they will boom like a rocket as lot of students are attracted to business in this generation
Good luck to the medial team 👍
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