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Showing posts from October, 2024

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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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What is series funding ?

    Only Buziness  What is series funding ? Series funding primary used for startups and high growth businesses, this funding  is mainly used for the growth of the company which maybe in market share or to entre into new market , As far the startups it is used to build protype, hire a right of people or it may be anything related to the startup So this rising of funds also divided into rounds which also show the growth of the company according to the rounds  So to understand it deeply let's Dive into the topic  Hold on a second before that we need to known about types of investors so their will be no problem further  1. venture capitalists (vc) :- Professional investors or firms that manage other people’s money to invest in startups. 2. Angel investors :- Wealthy individuals who invest their own money in startups. 3.  Institutional Investors :-  Large organizations like pension funds, insurance companies, and banks. 4. Private equit...
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what are the redflags for an investor ?

  Only Buziness what are the redflags for an investor ? 1. Give them an investment pitch, not product pitch     Most of the founder do this common mistake in their pitch , starting with product pitch is good but you should not  cover most of your time in this , the investor wants to  see every aspects of your business which include management , financial status , protype , founders . so give them a detail view about your company , which builds trust to the investor . As many said first impression is the best impression try to gain it, even though the investor doesn't invest he  will recommend to others  2. Be specific  Be specific about your pitch not about your related industry , you there for to pitch about your startup not about your related industry , just mention few facts about industry which helps your business . Investors are  interested in your startup which gives them a good returns on their investment , so be specific on what ...
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How to pitch a business idea ?

  Only Buziness  How to pitch a business idea ?  basics of the pitch 1. Start with a hook :-   When  you are about to start make sure you have to start with a question or a fact to grab the attention of the investor . This is exactly how we grab the attention of the customer using the aiba model in marketing  here we can't grab attention through the emotion, it need to  be the facts around the business  2. clarity about the problem :-  In this stage you need to have a clear picture of the problem you are solving , And it is now you how are you going to present about problem and giving a clear picture about the problem , to make it clear  show the statis and research on it .  3. Problem solving :-  Now highlight your business idea which is solving the problem , By  telling about you USP it may be anything like affordable , AI solving, which has to differentiate you from the rest of crowd . Now here some founders may te...
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How to hire right set of people ?

Only Buziness How to hire right set of people  ?  1. First identify the gap   First of all is it really really need to hire someone because in startup stage the capital is very important to  move the company if you think they is a really need of someone then find out what exactly the person need to do and what contribute should the person need to add to the company , Because you think why the writer is so focused to just hire someone the reason is the person we are hire now will eventually lead to the head of the department which you had hired him for like if you hire him for marketing then later on he may became the marketing head of company .  So to hire right set of people , I will help you  2. Imagination of a ideal employee  Exactly how we imagine the ideal customer which is customer persona in the same way create a list of skills which are necessary in the ideal employee or the employee you want hire , this creates a blue print of the employ...
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The best marketing model AIDA

Only Buziness The best  marketing  model  AIDA A - Awareness / Attention      Grab the attention of the customer no matter what ever it will be like if it is controversy the more it get viral the more people able to let to known about your brand or product .or else if you want make your brand aware of it to the people in peaceful their are many ways like creating your ad campaign in creative way with bright colors and interesting themes and etc . I am not encouraging the controversy but choosing the most effective way to make customer aware of your brand Example :- Apple { iphone } I think you are all aware of the latest iphone 16 when they are going to launch the iphone they create a buzz in internet and pay's the influencer to discuss the topic in their video .Then after the launch this influencers start reviewing  it may be in the positive or in the negative but in turns it creates a awareness of the model   I - Interest     when...
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Why digital marketing is so important ?

Only Buziness Why digital marketing is so important ?  Digital marketing is very crucial in today's world, where every one are into in  it from early in the morning to mid night, in the digital world , which is a gold mine to the marketers , so how  can I say it is a gold mine to the marketers to known it, let's dive into the topic   1. Wider reach and global audience  Where millions and billions of people using the internet daily, which allows the business owners and marketers to reach a wide range of people from different places and time zones rather  than focusing on single location using traditional ways  2. Cost-cutting  For a traditional marketing where we don't how does it reach to the customers, does it even reach the target customers. There is a saying regarding the traditional marketing "spray and pray" . Coming to the digital marketing you can track the reach of the advertisement, cost cutting done through PPC called  pay per ...
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