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Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect

  Why Familiar Brands Always Win : The Secret Power of the Mere Exposure Effect  Estimated Read Time :- 7 minutes  Word Count :- 1, 520 words  Have you ever wondered why you suddenly start liking a brand you never paid attention to before — just because you see it everywhere? From billboards to YouTube ads to your Instagram feed, repetition quietly builds trust in your mind. This invisible psychological trigger is called the Mere Exposure Effect — a principle that proves familiarity breeds preference . What Is the Mere Exposure Effect? The mere exposure effect, discovered by psychologist Robert Zajonc in 1968, suggests that people tend to develop a preference for things merely because they are familiar with them. The more we see something, the safer and more likable it feels. It’s a subconscious mechanism rooted in our evolutionary psychology — our brains associate repetition with safety and trust. This is why brands spend millions not just to sell, but to st...
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Business model of Garena Free Fire

Only Buziness         Business model of  Garena Free fire Free Fire, a multiplayer battle royale game, debuted that same year and quickly gained popularity across the globe. It became the most downloaded mobile game worldwide in 2019 and a substantial source of income for Garena. Free Fire Max, a substantially improved version that Garena released in 2021, hasn't yet surpassed the previous release in terms of revenue generation. With over 100 million downloads apiece, the two applications were the most popular shooter games in 2022, according to AppMagic. It went on to make at least $4.33 billion by 2021, ranking as the eighth highest-grossing mobile game after coming in at number four with $2.13 billion in 2020 and $1.2 billion in 2021. Free Fire was the winner of the Esports Awards' Esports Mobile Game of the Year in 2020 and 2021. how does it makes revenue ?  It basically  sells the diamonds[this are like trading currency]  in the game, by pur...
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ABOUT MSMEs

Only Buziness          ABOUT MSMEs                     [  Micro small medium enterprises  ] The Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development are achieved in part by micro, small, and medium-sized enterprises (MSMEs). MSMEs are important engines of employment, decent work, and entrepreneurship for women, youth, and disadvantaged groups. They also contribute to economic growth and lower levels of poverty by creating jobs. They produce the bulk of the food in the world and are essential in bridging the gender gap by ensuring women are fully and effectively included in the workforce and in society. MSMEs have been disproportionately affected by the COVID-19 pandemic's detrimental socioeconomic effects, notwithstanding their considerable contributions to the SDGs. The project "Strengthening National Capacities for Enhancing MSME Resilience and Building Forward Better ...
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Types of Marketing

Only Buziness Types  of  Marketing  1.Social media marketing  or Digital Marketing   CONTENT MARKETING  By creating and sharing pertinent articles, films, podcasts, and other media, content marketers aim to draw in, hold on to, and grow their audience. When it comes time for customers to purchase what you sell, this strategy creates expertise, increases brand recognition, and keeps your company front of mind. INFLUENCER  MARKETING  Influencer marketing is the process by which well-known social media users work with firms to promote their goods and services. These kind of informal alliances date back to the early days of social networking. AFFILIATE  MARKETING When affiliate marketers direct customers to businesses where they complete transactions, they are compensated with a commission. These commissions can vary based on the product and volume of referrals, from less than 1% to 20% or more. A unique link or referral code is used to measure s...
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Marketing strategy of Redbull

Only Buziness        Marketing strategy of Redbull Rdbull being a market leader of the energy drinks, if anyone asks about best marketing brand it has to be redbull because just see ways it markets itself   publicity stunts  The publicity stunts are just insane , Here it majorly attracts the youth with extreme adrenaline  rush stunts one of the example  A man was launched in a small spacecraft and helium balloon 128,000 feet above the surface of the planet, and he was allowed to free fall from it. The Red Bull Stratos Jump, as it is often called, broke two world records with this stunt: Producing large-scale feats like the Stratos Jump makes their audience pause and ask, "Whoa, what's that?," as well as, let's be honest, practically everyone else. I HAVE to watch this. Hosting and supporting events that their target market already frequents constitutes the third component of their strategy. Red Bull will either organize or support an event ce...
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Business Model of Snapchat

Only Buziness Business  Model  of  Snapchat Through what medium does the snapchat basically does the business ? Snapchat basically generates the revenue through both offline and online But mostly through online  How much revenue does it makes ? As you can see the graph, the revenue of the snapchat has increased compare to its  pervious year [15, 16 , 17 ]  Earning the revenue approximately to 1,250 million dollars  in the first Quarter of the financial  year  2024   Founders of the snapchat    Evan spiegel  He is the french-american business man  presently working as the CEO of the snapchat and the Youngest billionaire in the world 2015  Bobby  Murphy He is filipino-american business man  And the co-founder of snapchat, presently working as CTO  Second youngest billionaire in the world 2015 Coming to the main topic  As I said the revenue mostly come from the online as  Ads between th...
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Business model of Facebook

Only Buziness Business model of Facebook Through what medium does the business done ?   The business done is basically a online business model  How  much successful was the business model ?      As you can see the growth of the facebook revenue to approximately 16 billion dollars  in the year 2019 And the founder is Mark Zuckerberg , it is started in the year 2004 Coming to the main topic  most of the revenue is generated from ads service upto 99% And the 1% is generated from the facebook products like headset and etc  At the staring, ads are displayed randomly regardless of the age, gender and etc  After few year it became organised called as target audience  (meaning of target audience , the specific group of customers most likely to want your product  or service) The main advantage is its user  data base  of approximately 2.9 billion active users  which is very important for ad services, and it also has a 7 mi...
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